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Lionel Baxter, Vice President and member of the Board of Directors and Executive Committee for Storer Broadcasting Company, began his broadcast career as a staff announcer at WAPI in Birmingham. While at WAPI, he served as Chief Announcer, Director of Publicity and Promotion, Program Manager and Manager of Operations.
In 1953, Baxter was named Vice President and General Manager of WSFA-WSFA-TV in Montgomery. He returned to Birmingham one year later to join Storer Broadcasting Company as Commercial Manager of WBRC. In 1956, he was named Managing Director of the station.
He transferred to Philadelphia and WIBG in 1957 and was elected a Vice President of the company that year. In 1959, he moved to the Storer home office and assumed the position of Vice President for Radio. In 1969, he was named to head Washington Affairs for the company.
Baxter is a graduate of Barker Grammar School and Phillips High School in Birmingham. He attended Birmingham-Southern College.
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LIONEL F. BAXTER
President and Director, Cable-TV, Inc.
Always active in civic affairs, Baxter was one of the originators of the Birmingham Toy Bowl Football Game. He was one of the founders of the DowTntow?n Club of Birmingham and is a member of the Knights of Columbus in Birmingham, The Club in Birmingham, and the National Broadcasters Club, the Capitol Hill Club and the International Club in Washington, D. C., and Old Baldy Club, Saratoga, Wyoming.
For a number of years, Baxter was a member of the Board of the National Conference of Christians and Jews and Jefferson County Chapter of American Red Cross. In 1947, he was honored by His Holiness, Pope Pius XII as a Knight of St. Gregory the Great. He w'as Chairman of the Archbishops Charity Drive (ABCD) Archdiocese of Miami in 1968 which raised 21/) million dollars for Catholic Charities in Southern Florida.
He is a member of the Board of Governors of St. Bernard College, Cullman, Ala., and formerly served on the Board of Biscayne College, Miami; a member of the Advertising and Public Relations Committee of the Freedoms Foundation, Valley Forge; and a member of the Communications Committee of the United States Chamber of Commerce.