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Initially, there will be five productions per week: Thursday, Friday, and Saturday nights, matinees on Saturday and Sunday afternoons. As marketing results in greater demand, performances will be added on Tuesday and Wednesday nights, plus an additional matinee, to provide 8 performances a week. Monday will be dark except for performances for or by special groups or productions by children and teens.
n. SPECIAL PROGRAMS. Special performances will be given several times a year for three groups:
1.	The Hearing Impaired. Performances will utilize interpreters (actors on both sides of the stage using sign language) so that the hearing impaired can enjoy the performances fully.
2.	The Seeing Impaired. Informal sessions prior to each act will describe action and choreography and allow the audience to meet and hear the actors thereby assisting the seeing impaired in greater enjoyment of the words and music.
3.	The Developmental^ Disabled. Shorter performances for developmentally disabled persons, preceded by explanatory programs presented in a familiar setting, will assist in understanding and enjoyment by developmentally disabled persons.
NOTE: At no time will any person from any group be denied admission to regular performances. The special programs are for the sole purpose of enhancing enjoyment by persons with disabilities. Conversely, persons without disabilities may be admitted to the special programs when their desire is to learn helpful techniques.
in. PRICING.
Prices for the performances are set to maintain a stable operation, create a reserve, be competitive, and make a profit. The auditorium is divided into four price areas: A, orchestra, B, middle section and front of balcony, C, rear of house and D, rear balcony.
Tickets in Section A sell for $26, Section B $23, Section C $20, Section D $15. All ticket prices are plus tax. Discounts for groups of 20 or more are calculated generally at 15 per cent. There are no discounts in Section D, except to stockholders. Ticket books sold 30 days in advance carry a 12% discount. Ticket books sold at the door receive a 6% discount. Ticket books contain 5 tickets.
Stockholders purchasing ticket books receive a 15% discount at any time.
Prices for Special Presentations for persons with disabilities will parallel regular admission prices with group rates for 10 or more discounted by 15%.
IV.	MARKETING
All attractions will be advertised extensively in Mississippi so that state residents will know what is available for their entertainment, and across the Coast (particularly from New Orleans to Pensacola) to capture the nearby market. Additionally, the theatre and dinner combination (see Section D) will be advertised in 17 states that regularly supply tourists to activities (particularly historically based attractions) in Mississippi.
Marketing new events on the Mississippi Gulf Coast is a marketing professional’s dream. Hugh numbers of people are already coming to the Coast - many looking for new fun things to do. A study by Longwoods International verified more than 19 million visits to the Gulf Coast in 1996. Not only is that number growing, but the study also showed that visitors found much that appeals beyond the casino lure - particularly food, entertainment, and historic attractions. PaddleWheel Productions will appeal to all of those interests.
It is interesting to note in the study under Most Popular Gulf Coast Attractions (for overnight visitors) Biloxi, Pass Christian, and Bay St. Louis attracted visitors to historic sites. The activities of PaddleWheel


Paddlewheel Productions Document (008)
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