This text was obtained via automated optical character recognition.
It has not been edited and may therefore contain several errors.

---

4
Productions will contribute significantly to this interest, because its musicals span history from the 17th century to the 21st century. All these facts make marketing to the local population and to the visitor a dynamic enterprise.
In addition to capitalizing on the above situation, the following strategies and groups will be targeted to capture the current base and increase the market:
1.	Contact scheduled conventions and conferences coming to any location on the Mississippi Coast, offer discounts, secure contracts if possible, and supply brochures for conference folders.
2.	Develop contracts with tour companies, travel agents.
3.	Offer packages to participants and followers of sporting events.
4.	Focus on the fact that the musicals can be enjoyed by the family. Place brochures in welcome stations in Mississippi, eleven southern states and other selected spots across the country; place brochures in area hotels, bed and breakfasts, and other places where tourists congregate.
5.	Seek to entice visitors who already come to other parts of Mississippi to visit historical places (such as the Vicksburg National Military Park which hosts over 900,000 visitors a year) to come to the Coast for historic visitation and to enjoy musicals based on history.
6.	Advertise regularly through local newspapers, radio and television, so that people who come to the Coast for one type of recreation (such as the beach) or for those looking for something new will find the Troubadours Theatre.
7.	Advertise in trade and travel magazines to increase geographical range. Use newspaper, radio,
TV, a web site and some billboards.
8.	Advertise through items sold in the gift shop (cups, sweatshirts, paintings, cast albums, etc.).
9.	Utilize the appeal of theatre and dinner as a package.
10.	Advertise extensively in Mississippi.
V.	EXPECTATIONS.
A.	In one year:
1.	To operate at 50% capacity.
2.	To have regular schedule contracts with tour and convention	groups.
B.	In five years:
1.	To attract more than 240,000 people annually.
2.	To have helped the Mississippi Gulf Coast to be recognized as the focal point of the South for recreation.
C.	Basis for expectations:
1.	PaddleWheel Productions has held auditions and a group of outstanding professionals have signed letters of intent to become members of the Troubadours.
Such professionals help to guarantee that productions are so enjoyable that a person who comes once will want to come again and will encourage other people to come.
2.	Fictional, historically based dramas such as Unto These Hills and The Lost Colony have long runs. Both operate in out of the way locations. Texas, a musical given in a remote area beyond Amarillo, draws over 100,000 each summer; has run the same musical for 35 * years. The Troubadours Theatre is located in an accessible, rapidly growing area, and will have a repertoire of five rotating musicals, plus other attractive musical productions.
3.	Repertory theatres are very popular. There are eleven Shakespeare repertory groups in
the United States, the nearest being the Alabama Shakespeare Festival, which now operates two theatres year round and draws more than 250,000 annually to Shakespearean drama and other presentations, particularly standard musicals.